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Marketing and Project Sales
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This course will cover the process involved in an effective Sales and Marketing Strategy, from researching the market to opportunities to building a home to meet the exacting needs of the target buyer. All of which results in the final sale of the home to very satisfied customers that "sing the praises" of the builder/trades/developer/realtor.
NOTE: Early registration is necessary, as this course will involve the advance receipt and completion of workbook and online quizzes and assignments by way of email, as well as the one-day session to review all material and prepare for writing the examination.
Course Content:
- Preparing a marketing plan and budget
- How to use market research to stay ahead of the competition
- How to select your marketing team
- How to produce winning promotional materials and advertise to results
Duration:
Online home study 10-15 hours with quizzes and assignments. (constitutes 50% of overall grade)
One day in-class session.
Materials
Manual: "Marketing and Project Sales"
Course Format:
Upon registration for the course, the course manual will be delivered by regular post, to be completed at their own pace along with the online portion. Any student can email questions to the instructor at any time prior to the course date. The one day in-class session will be used to review all of the material, answer any questions and prepare for the exam in the afternoon.
Examination:
A pass mark of 80% is required on the in-class open book exam is written on the afternoon of the one-day in-class session. If a mark between 65% and 79% is achieved, a fee is charged to re-write an online exam. A candidate is given the opportunity to re-write the examination a maximum of two times before having to retake the entire course. Candidates who score less than 65% on the initial examination are required to retake the course
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